The past six months have seen a change in our branding from Cook Accountants to Summit Financial Services. This has been a transitional process culminating in the release of our new website.
We have worked tirelessly with Luke Farrugia from Farbox Creative to build this brand from the ground up and there are a couple of reasons that we have done this:
Technology: We are positioning ourselves as leaders within the accounting technology space and being a lot more than just typical number crunchers. Our old brand did not portray this as well as we would have liked.
Freshness: Accounting has traditionally been considered a “boring” profession. We felt a need to mix this up a little and prove that we are not boring. Apart of this was bringing freshness to our brand that we were lacking.
Fun: This is a big part of our culture at Summit Financial Services so this needed to be portrayed through our branding. We strive to provide a fun and enjoyable workplace for our staff while still holding true to our core value of being professional for our clients.
The Summit Financial Services brand allows us to build on some core values that we have identified to be central to our business and with the help of Farbox, we feel that we have been able to portray this through our logo and branding.
We are still the same team providing a high quality service, just with a much cooler brand.